Touchdown Rundown Digital Out Of Home application
AT&T asked us to come up with a “Touchdown Rundown” Facebook application that allowed BCS Bowl fans to view the conversations around the bowl matchups. The app pulled location data from Foursquare and Twitter, as well as photos from Flickr. Users were able to contribute to the conversation via the app, which was also playing on thousands of Digital-Out-Of-Home screens across the country.
The app can be still be seen in action here.