Clorox – Bleach it Away

In late 2012, we were approached by Clorox’s agency DDB to design and execute a digital-out-of-home campaign that would connect a microsite to 2 billboards in Las Vegas.  The concept involved users entering “bleachable moments” that would show up on the billboard and then be “bleached away,” but not before the user was sent an image of their message up on the billboard.